Since given the trust that holds the master franchise, Dunkin 'Donuts Indonesia aspire and are determined to continue raising and strengthening awareness and positioning Dunkin' Donuts. Not only in the capital city of Indonesia, Jakarta, but also in many other big cities. That is why, activities expand the market by opening dozens of outlets continues to be done regularly permanent.
Now, Dunkin 'Donuts Indonesia has successfully opened over 200 outlets spread across many big cities in Indonesia like Jakarta, Tangerang, Bogor, Bekasi, Depok, Surabaya, Bandung, Bali, Medan, Yogyakarta, Makassar, and so forth. Ideals strengthen awareness and positioning of any sort has been achieved. At least it can be seen in a survey by a marketing research institute said that Top of Mind Dunkin 'Donuts in Indonesia has reached 91.8%. Even the level of consumer satisfaction were also recorded for Indonesia against Dunkin 'Donuts as a whole reached 80.8%.
Along with the increasingly strong awareness and positioning Dunkin 'Donuts that have been proven through the survey results, in early 2001 Dunkin' Donuts Indonesia returned to a breakthrough by applying a new concept (new image) at each outlet. Activities new image is done gradually by changing the logo, interior design stores, and various other changes. The impact of the new image makes Dunkin 'Donuts looks more fresh and in accordance with market demand. But all was not enough.
Along with the continued implementation of new image, Dunkin 'Donuts Indonesia also pledged a commitment to better focus on the improvement of products and services. Thus the expected level of customer satisfaction with Dunkin 'Donuts to continue to rise.
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